The anatomy of a data story that gets picked up
Most data PR fails before outreach ever starts — the story was never built to be covered. Here are the five parts every picked-up story shares.
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Guides & field notes
Notes from the newsroom side of PR — how to build stories journalists actually run.
Survey design for PR without breaking the data
A survey built only for a headline produces junk; a survey built to be rigorous often produces no headline. Here's how to get both.
Read article →Pitching journalists, not bloggers: the first two lines decide everything
Reporters skim pitches in seconds and on a phone. What earns a reply in the first two lines — and what gets your address quietly blocked.
Read article →Earned links vs placed links: why coverage compounds
A link inside a real news story behaves differently from one you arranged. The difference shows up in trust, longevity and what else comes with it.
Read article →Newsjacking done right: speed without recklessness
Reacting to breaking news can win fast coverage or torch your credibility. The difference is preparation, judgement and knowing when to stay quiet.
Read article →Measuring PR beyond vanity metrics
Impressions and reach are easy to inflate and hard to trust. A grounded way to measure whether a PR campaign actually did anything.
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