The anatomy of a data story journalists actually publish
The five-part structure that earns coverage: the finding, the hook, the method, the visual, and the quote that turns data into a story.
Read article →Insights
Guides & field notes
Notes from the newsroom side of PR — how to build stories journalists actually run.
Survey design for PR that holds up to scrutiny
How sample size, neutral questions, weighting and honest methodology produce survey data reporters trust instead of spike.
Read article →Pitching journalists, not bloggers
Why reporters need defensible data, exclusivity and deadline respect while bloggers want relationships, and how the pitch must differ.
Read article →Earned links vs placed links: the real difference
How earned and placed links are acquired, what each is worth, how long each lasts, and why data PR earns the durable kind.
Read article →Newsjacking done right (without the cringe)
How to tie your data to a breaking story with speed and a genuine angle, and the discipline to know when to skip it.
Read article →Measuring data-PR beyond vanity metrics
Why coverage quality, earned links, referral traffic and branded search beat impressions and AVE for measuring data-PR impact.
Read article →The data story hiding in data you already have
How to turn internal and aggregate product data into privacy-safe PR stories journalists actually want to cover.
Read article →Public datasets that make great PR stories
How to find free government and open data, angle it into news, and credit sources so the story holds up.
Read article →Visualising data so journalists can actually use it
How to build charts and asset packs reporters reuse, which formats survive the page, and what to avoid.
Read article →The one statistic that sells the whole story
How to find the single striking number in your data, frame it honestly, and lead every pitch with it.
Read article →Planning seasonal data stories a year ahead
Build a year-ahead PR calendar that ties data to predictable moments and balances evergreen against timely studies.
Read article →Turning customer data into stories — safely
How to mine your own customer data for newsworthy stories using aggregation, anonymisation, consent and ethics without breaching trust.
Read article →The data-study press release format that gets read
A section-by-section template for a release built around original research: headline stat, method box, quote, and assets.
Read article →Outreach timing for data stories
When to send, embargo versus exclusive, a sane follow-up cadence, and the news cycles a data story should avoid.
Read article →Repackaging one study into many stories
How regional cuts, segment cuts, follow-up waves, and an annual refresh turn one dataset into a year of coverage.
Read article →