What we do
From a dataset to a headline
Original research & surveys
We commission surveys, mine public datasets and analyse your own numbers to surface a finding that hasn't been reported yet — the seed every good story grows from.
Story packaging
Charts, a tight news angle, quotable lines and a press-ready page. We hand reporters something they can publish, not a brief they have to rewrite.
Targeted outreach
Pitches to named journalists and niche editors who cover your subject, with the data attached and the angle spelled out. No spray, no blast lists.
How a campaign runs
Four steps from idea to coverage
Find the angle
We start from your audience and your goal, then look for a question the data can answer in a way a reporter would care about.
Build the data
Survey, dataset analysis or a fresh cut of your own numbers — collected and checked so the finding holds up to scrutiny.
Package the story
A headline finding, supporting charts, expert quotes and a landing page journalists can cite and link to.
Place it
Targeted, personal outreach to the people who cover your space — then we track every pickup, mention and link.
From the blog
Field notes
The anatomy of a data story that gets picked up
The five parts every covered story shares — and where most campaigns fall apart.
Read →Survey design for PR without breaking the data
How to write questions that produce a headline without producing junk numbers.
Read →Pitching journalists, not bloggers
What reporters need in the first two lines — and what gets you blocked.
Read →Got a number nobody's reported yet?
Send us your idea, your audience and what success looks like. We'll reply with an honest read on whether there's a story in it — and how we'd build one.
Tell us about your project →